We made the invisible visible.
ISpyNits began at a kitchen sink in Aotearoa New Zealand — with one fed-up mum, a head full of questions, and a hunch that the whole approach to lice was missing a step.
It started with a sink full of frustration
Like a lot of families, ours got caught in the lice cycle — the dreaded note home from school, the late-night pharmacy dash, the harsh-smelling bottle, the comb-through, the crossed fingers. Then, a week later, the itch was back and we'd start the whole thing over again.
What got to our founder, a Kiwi mum. Kate Ricketts, wasn't just the hassle. It was the guesswork. You'd treat blind, never quite sure if you'd got them all, never sure if it had even worked. And underneath it all sat the quiet shame.
"We were treating something we couldn't even see. The missing step wasn't a stronger chemical — it was simply being able to spot them."
That was the lightbulb moment. Lice eggs are tiny, pale and glued tight to the hair — almost impossible to see by eye. But under the right UV light, the right formula makes them glow. So she developed a gentle Glo-Powder that lights the eggs up bright, paired it with a fragrance-free Lice Lotion to clear them, and the whole stressful ritual turned into something you could actually see, manage — and even have a bit of fun with.
A whole new category: identification
For decades, lice care meant one thing: treat, and hope. We added the step everyone skipped — seeing the eggs first — and turned blind guesswork into a clear, confident routine.
Spot, don't guess
You can't fight what you can't find. UV Glo-Powder reveals exactly where the eggs are hiding, so you treat with certainty — not crossed fingers.
Treat what's there
Once you can see them, our gentle, fragrance-free Lice Lotion treats the live lice. No harsh fumes, no overtreating, no nasties on little scalps.
Recheck with confidence
Glow again a few days later to know they're truly gone. Catching outbreaks early means fewer rounds — and far less stress.
Our mission, in four promises
We set out to take something stressful and embarrassing and make it clear, kind and a little bit fun. These are the promises that keep us honest.
Empower parents
Give families the tools and the know-how to take charge — calmly, confidently, and without the panic.
End the stigma
Lice aren't a verdict on your parenting. We reframe it as plain science — no shame, no whispering, no blame.
Kid-friendly science
The glowing spy mission sparks real curiosity. STEM-positive, hands-on, and genuinely fun for little ones.
Gentle & trusted
Insecticide-free, fragrance-free and kind to little scalps — backed by real, university-supported science.
Meet Nora
The friendly face of the spot-first movement
Nora is our friendly nit — the brave little face of the spot-first movement. Turning the enemy into a cheeky, glowing character takes the fear and the ick out of the whole experience.
- Kids stop squirming and start spotting — checking heads becomes a game, not a battle.
- She makes a stigmatised topic friendly, so families talk about lice openly instead of hiding it.
- She's the perfect classroom guide for our STEM sessions.
Lice Removal Network certified
TGA & FDA registered
University-backed
Mum-founded in NZ
Join the spot-first movement
Lice don't have to mean panic, shame or guesswork. See them, sort them, and move on — the calmer, clearer, science-backed way.
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